I think this bodes well for MSNBC. In the early years of the Obama administration, I was a pretty avid watcher. Then came Ed Schultz, AL Sharpton, etc. Now I only really tune in for Maddow. Even if I might not eagerly await watching these new broadcasters, I think it'll help to detoxify the network's afternoon/evening lineup.
Also, this is off-topic, but don't you love when cable news says they only show their opinion shows after a certain time, as if to imply people aren't taking it as "news time," but give it in Eastern time? For example how Hannity and Maddow are on at 6 for us - directly across from the evening news broadcasts?
Eastern Time is the only time zone that matters.