Jeb Bush Outlines His Campaign Strategy

[Frodo]

Jeb Bush Outlines Campaign Strategy, Should He Choose to Run

By PETER BAKER
APRIL 6, 2014

COLLEGE STATION, Tex. — With eyes increasingly on him, Jeb Bush signaled on Sunday the kind of campaign he would mount if he ran for president: one arguing against ideological purity tests while challenging party orthodoxy on issues like immigration and education.

Even as he sharply criticized President Obama for his handling of foreign affairs and health care, Mr. Bush made clear that he would run against the style of politics that has characterized recent Republican nominating contests. He said he would decide by the end of the year, in part on whether he thought that with a “hopeful” message, he could avoid “the vortex of a mud fight.”

“We need to elect candidates who have a vision that is bigger and broader, and candidates that are organized around winning the election, not making points,” Mr. Bush told an audience at the George Bush Presidential Library and Museum here. “Campaigns ought to be about listening and learning and getting better. I do think we’ve lost our way.”