Yup.
No matter where you stand on the anthem issue, there is no denying that Trump botched this. He has now flipped the argument from the issue about police brutality/respect for the flag into an issue about Trump.
You are now seeing guys like Rodgers and Brady throw support to the guys protesting.
This whole ordeal is why it is laughable to think there some strategy behind anything Trump does. He just saw the NFL/flag issue on fox news and starting ranting like your drunken uncle at thanksgiving. No long-term thinking at all.