So Roque "Rocky" De La Fuente has filed in all the states that have closed filing deadlines so far, while those who were initially considered to be 'serious' fringe candidates on the Democratic side, Willie Wilson and Robby Wells haven't filed anywhere.
On De La Fuente's website he says that he used to own 27 car dealerships, so he should be a wealthy person. I would expect him to increase his advertising, though I don't know to what effect. He's already put some ads on the politics1.com website.
Literally who?
That was kind of my point. I believe he is from California but I'm not 100% sure. However, I should just add, not only did he own a fairly large chain of car dealerships (he sold all but one to get more involved in philanthropy or something) but nearly all of the cars he sold were high end which usually means much higher profit. So, he should be quite wealthy.
Again, I don't know if he can buy his way into any sort of prominence as it may already be too late for him to find a niche, but he seems to be a fairly bright guy and he may have something new to say, unlike the 3 front runners who are all 'career politicians.'