I have a few question.
Now I know nothing about American Football, so I don't know how important the Redskins are as a team.
But how much of the media's focus on the team are because of the perceived offensive name? How would a name change effect the Redskins. Would they simply become something of a ignored team or are they important enough, that there would still be focus on them?
American football is so big and Washington D.C. is a huge market - and the Redskins are a pretty popular team as far as football teams go - that there will still be tons of focus regardless. However this name issue is giving them a ton of bad PR from Congress, Native American groups, the press, and liberals that they wouldn't be getting otherwise. It doesn't help matters that their owner is generally considered one of the worst owners in professional sports:
https://en.wikipedia.org/wiki/Daniel_Snyder