I'd actually compare it to a funnier, somewhat less overtly horror-themed Drag Me To Hell - there's quite a bit of overlap between Coscarelli's style and Raimi's generally.
That sounds excellent. I have various crows to pluck with some of Raimi's more recent work but his a lot of his stuff I still enjoy quite a lot.
Also, the weird thing about OblIVion and its flashbcks is that it suggests that even the parts of the film set in the 'present day' of 1998 (parts of the picture involve time travel) happen contemporaneously as the 1979 original.
I recently read a novel involving time travel in which one timeline seemed to be set in multiple different stages of Internet culture's development at the same time--by an author who was clearly familiar with Internet culture--so I'm used that sort of thing at this point. This was a book that was shortlisted for the Man Booker Prize, incidentally.