In running for the Republican Presidential nomination, was Trump's motive all along to gain more publicity for himself, not to actually win the nomination, but in the process, unexpectedly did win?
That could explain why the Republican campaign now lies in shambles, why party unity is a joke, and why there seems to be no sensible plan or ground game in place going forward or to win in November.
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In the beginning, it probably was that.
But it became a real wish to win along the way.