Being "pro-Israel" (whatever that means) is starting to mean being pro-genocide.
That's basically it, sadly. And the media along with most politicians are complicit in this.
How are you guys defining genocide these days? We have other words describing the nastiness of killing lots of civilians in a lopsided war that don't rise to the level of "genocide." If Israel is committing genocide in an area with among the fastest population growth rates on Earth, the term has no meaning.
It's not defending Israel's blockade and periodic attacks on Gaza to point out more people died in a single day of transports from the Warsaw Ghetto to Treblinka in August 1942 than in Gaza in the last year, in case the temptation to use the g word is to make some equivalence with the Holocaust.