This answer is very simple: unite. The problem is no one is anymore appealing than any other establishment candidate (Bush, Christie, Kasich, Rubio, etc.). I personally think Christie would be the best, but that's my very subjective opinion. If there were just one establishment candidate, this would be a different race.
I'm not so sure. Yes, uniting would be good. But the key to a win for the Republican ticket, whatever that looks like, is to gain broad support within the party, which is now fractured along three blocks: disenfranchised, establishment, and evangelicals. If one candidate or ticket could pull support from all three blocks, they'd have a chance. But name me a candidate or ticket with the possibility of doing that. Christie or Rubio might be able to hold onto some of the disenfranchised vote, but I'm not sure. Trump has serious problems with the establishment and evangelicals. Cruz has serious troubles with the disenfranchised and establishment. How would having a single establishment candidate make a difference whatsoever?