I mean, it's just pissing in the wind trying to attract 'yer da' types on Facebook. Nothing really lost.
I might be misconstruing this, because I’ve been doing some work with a small business that lives and dies off Meta advertising to 35-65s. But it’s feels like a massive oversight, surely?
Sure, Facebook trends older - but so do voters! Individual Tory candidates are spending thousands on Meta ads. The Lib Dems are running four different ads targeting Scottish voters alone.
Per ofcom, is the joint second largest source of news for Scots at 40%, beaten only by ITV (40%) and the BBC (43%).