Who won the white male vote in 1960?

[Nym90]

As for the white male vote, I would definitely guess at Nixon winning it. Minorities were more Democratic then whites and I think women were more Democratic than men? Especially, one would have expected more women to fall for the Kennedy charm...

Wasn't there a nonexistent gender gap back then? (or maybe even women being more GOP than men)

I've heard Nixon won the female vote in 1960. I believe as late as 1976 there was no gender gap at all and Carter won men that year. It wasn't until 1980 that it really showed up.

Probably due in part to Democrats as of 1960 actually being generally the more hawkish of the two parties, and also the fact that unions had much greater influence back then and men made up the vast majority of their membership.

[Nym90]

While I realize that a lot of people like to guess, here's data from Gallup for 1960:

Group                    Kennedy          Nixon

Men                            52                 48
Women                       49                 51

White                         41                 59
Non-white                  61                 39

Oh, and the Non-White vote varied drastically by state.  There's some good data in the book, The Ethnic Factor.

I can't believe those racial figures. If they are correct the "non-white" voters would have to have made up almost 50 percent of the electorate.