urban: Clinton +37
suburban: Clinton +9
rural: Trump +29
That can't be right, unless they're using an odd definition of rural. So Clinton is leading in urban areas by 37 (alright), in suburban areas by 9 (i'm skeptical, but we can go with it), and leads by 3 nationally? In a mostly urban country?
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Maybe the MoE on that stuff is super high or something?
The urban sample is smaller than both the suburban and rural samples, judging by the subsample MoEs. Though I guess it's not clear if it's still smaller than the other two after weighting, as that info isn't given. But in terms of the raw number of people who responded to the poll, the "urban" sample is smaller than both suburban and rural.
When they say that we are mostly urban, their definition of urban is urban + suburban, I'm 99% sure.
Yeah. The Census definition of "urban," even at its most conservative, basically includes any area within a reasonably-sized metropolis. The vast majority of those areas are actually suburban. A pretty small proportion of America actually lives in large cities, which is basically the urban category on exit polls.