Yeah...he'd buy in the philly market...Northern Jersey outside of the immediate NYC burbs, leans republican (well the moderate type) anyways...its those southern counties Bush needs inroads in (burlington, a bigger margin in Atlantic)...
he could kill two birds with the same stone...the philly burbs...and south jersey...(maybe if its close enough then he puts an ad or two in the NYC market)...
but I think thats contingent on how well he's polling in SE PA...if the games over there....he's not gonna waste money there...and south jersey.
Bush is wasting his time in the Philadelphia media market. Burlington, Camden, and Gloucester Cos will go heavily for Kerry as will Southeast PA. The local media (Inquirer/DN) has not been kind to Bush at all. The murders of 2 local contractors practically killed his chances here to gain any ground. Bush can spend his money here if he wants, but this will give Kerry an opportunity to flank him in VA, NC, NV, and AZ which will detract from Bush.
I don't even think Bush is looking for an outright victory in the Philly burbs man...as long as he can close the gap some...with the smaller margin, he might be able to run up the score in the T and get some more votes out of metro pittsburgh...that seems to be his strategy.
Of course, if he repeats his 2000 performance in the Southeast...its over here. Too big of a margin to overcome. Having Specter and not Toomey helps though.
At the end of the day...Kerry 50 Bush 48 Nader 2.