My sense is that the Trump campaign is more interested in tracking with what will play best, rather than stay locked on a consistent schedule. It seems they concluded that the negative speeches against Hillary would work better for them than the original pro-jobs message. They left a few of the original message speeches in, but those seemed to be from speakers who were non-politicians who only fit that message. They also get a bit of both worlds this way as casual observers might read there was an evening about jobs, but would hear the attack message.
They want to unify the party.
And it seems, that the only thing that unifies them is hating Hillary /:
Let's also remember that Trump and his minions planned this - they had no experience with conventions and how things should run / operate. Speakers are slotted at wrong times; themes are not being addressed cohesively; the flow from one speech to the next makes no sense - it's a whiplash of emotions. The normal, day to day running of a campaign is in flux with Trump and this was highlighted with his VP selection and rollout and now convention.
Wait til next week at the DEM convention when you see overarching themes reinforced; speakers discussing Hillary's strengths and why people should vote for her; even the scheduling of speakers will fit - they know who to put in 10pm for max effect and prime time audiences...
I just think that this campaign logistically has no experience or foresight. The only theme that they have run with so far is "Lock Her Up." This is now the "Lock Her Up" Convention.