One of the things both nominees had was "years of exposure" to the mass media.
It is clear that the familiarity with Trump was a selling point.
People were also very familiar with Clinton having his husband in the White House.
I agree. Trump was more adapted in having an image that could be trashed while looking like the coolest kid in the school. Clinton on the other hand was a woman, wife of Bill Clinton, boring, etc. Regardless how you felt about her, one thing is clear that Hillary was swimming with the sharks and she was an easy target.
