Opinion of this billboard (user search)
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  Opinion of this billboard (search mode)
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Author Topic: Opinion of this billboard  (Read 2332 times)
angus
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Posts: 17,424
« on: October 18, 2010, 02:43:09 PM »

lol @ the contradictions of gays and muslims or gays and mexicans somehow being great allies.


ah, so that's what that other guy is.  I had Osama, Sharpton, and Pancho Villa figured out, but I wasn't sure whether the other one was supposed to be Dennis Rodman or what.  Now it makes sense.

Well, it's a little busy.  The message gets lost.  A billboard needs to be succinct.  You need to be able to process the message in about two hundred feet going sixty miles per hour.  That gives you about 1.5 seconds to process the message.  A message like, "Smoke Marlboro because it'll make you appear to be cool and studly like this cowboy" can be rendered with no words, only a tasteful picture of the Marlboro Man smoking a cigarette, and it can be processed in about 1.5 seconds by the human brain. 

This monstrosity can't be processed that rapidly, and it's likely to cause accidents.  Even from a stationary frame of reference, and having a few minutes to figure it out, it's not entirely clear what I'm supposed to buy except maybe the idea that the creator of the poster doesn't like Obama or rats or even vultures.  To me, it seems awfully inefficient, as a marketing strategy.  So I gotta give it a big thumbs down.
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angus
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*****
Posts: 17,424
« Reply #1 on: October 18, 2010, 03:10:17 PM »

Well, it's a little busy.  The message gets lost.  A billboard needs to be succinct.  You need to be able to process the message in about two hundred feet going sixty miles per hour.  That gives you about 1.5 seconds to process the message.  A message like, "Smoke Marlboro because it'll make you appear to be cool and studly like this cowboy" can be rendered with no words, only a tasteful picture of the Marlboro Man smoking a cigarette, and it can be processed in about 1.5 seconds by the human brain. 

Like these?


yes.  or this one:



or this:



or this:



or this:



succinct and effective.

Aren't you thinking about a tall, cool glass of milk and a good smoke right now?  I know I am.
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