Well Udall's campaign focused just as much on birth control as abortion as Gardner once backed the Personhood thing.
http://blogs.denverpost.com/thespot/2014/04/22/mark-udall-cory-gardner-ad-birth-control/108396/The women's issues worked well for the Dems in 2012 and for McAuliffe in 2013 in VA. Problem is Udall made too much of it in 2014, making it the focus of his campaign, hence the 'Mark Uterus' label.
http://www.washingtonpost.com/blogs/the-fix/wp/2014/10/13/mark-udall-has-been-dubbed-mark-uterus-on-the-campaign-trail-thats-a-problem/