the Southern Strategy was an attempt to convince pro-civil rights Southern moderates to vote Republican as a protest against the segregationist policies of the Democrats:
http://www.wnd.com/2002/12/16477/
Jesus H. Christ.
Look, precious few people in the last 40 years are willing to come out and state "Hey, I'm exploiting racism to advance my candidate's career!" Pat Buchanan is one of the few people in public view shameless enough to parade his racism around, and even he knows he has to pretend he doesn't mean it. The idea that the Southern Strategy was an enlightened civil rights-based approach is just... so... impossible to deal with.