You make a valid point, but how the hell do they win people over?
I would suggest that they start by implementing policies that improve the lives of ordinary people.
OK, but can't you apply that same logic to the Right?
What has Berlusconi done for ordinary people?
(Not purely rhetorical btw-this is something I've thought about. Seems that the Left in a lot of countries, Italy included, must have concrete, tangible
reasons for ordinary people to vote for them. The Right doesn't seem to have this particular issue to the same extent.)
I guess the basic issue is that Italian politics have been terrible for quite a while now.