Bush was also more culturally repulsive to the urban Northeast than Dole was.
^^^^
This.
Up to that point the GOP had never nominated a candidate for President who was much into the marble-mouthed weasel toothed culture of the Redneck Folk. OKay, granted Bush was born in Connecticut and was raised with somewhat of a sliver spoon in his mouth. However, he did really well in completing his transformation to where, by comparison, he would be a good ole country bread boy compared to his old man and other Republican figures (like the aforementioned Bob Dole) who just always came out as sounding too crusty WASP. Something that really helped the GOP in the South and the Plains states but hurt them considerably up north.
Again, Gun Control was a major issue of the time. However, I do recall it being talked about as a major campaign issue maybe 10% of the time at most. All I remember about the election was something about A LOCKBOX and how to spend the so-called "surplus".