Is consumer sentiment against overcharging producers a bad thing? (user search)
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  Is consumer sentiment against overcharging producers a bad thing? (search mode)
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Author Topic: Is consumer sentiment against overcharging producers a bad thing?  (Read 3871 times)
Benjamin Frank 2.0
Frank 2.0
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Posts: 1,279
Canada


« on: May 02, 2024, 04:25:22 PM »

I wrote on something similar to this about 1 year ago.

I've written on this elsewhere and it's tended to not go over well, oh well. Since I think there is a better understanding here of economics maybe it won't be so bad.

I took a bunch of my father's books to a free enclosed shelf library, one of those donate a book/take a book things. I don't know if your town has them but they're nice. Anyway, because I have literally no sense of direction I ask a friend to go with me. As he comes over he tells me a friend of his (I've met her a few times) is having her birthday tonight and she's celebrating at a bar. He also says, since you're giving away books, June 16 is the same day that the book Ulysses by James Joyce is set, she'd like it as a present. Great, my father had the book.

Anyway, she really likes listening to live music and there's a band playing there and not even a cover charge. Of course, most people ate dinner there. A bit loud but a very good blues rock band that in the hour I saw them, played 2 Dylan songs and 2 Rolling Stones songs. Very good.

So, this is the thing: I don't defend Ticketmaster's  hidden fees. But, when it comes to say a Taylor Swift concert, thanks to the internet they have two ways to sell the tickets: first come first serve with a face value, or 'surge pricing' (or whatever it's called) where essentially every seat is auctioned off to the highest bidder.

When tickets are sold first come first serve to the highest bidder, scalpers buy up virtually all the tickets and resell them to fans for basically the same prices as through 'surge pricing.'

The benefit of 'surge pricing' is that the money from the scarce tickets goes to the artist. They're the performer, why should leeches (aka scalpers) get the money instead? The reality is, the money will go to either the performer or the leech.

Sure the government could try to ban 'scalpers' or 'ticket resellers' but is there really a public good in that, and is that the best use of scarce police resources, and even if you say 'yes' to both, can the government really stop scalpers?

I said that on some board and got the response of 'so you're saying the artist should become the leech?'

Fine, if a person wants to see it that way, they can see it that way. But, again why should the 'consumer surplus' go to the scalper and not the artist?

This is the important point for me: there is no constitutional right to see Taylor Swift in concert. If you're wealthy, you can see Taylor Swift, if you're middle class and into live music, in cities that Taylor Swift plays in, you can see perfectly fine musicians in music venues with a face value ticket price or a cover charge. But, even if you're poor you can see fine local musicians in bars with no cover charge or low cover charges.

This really is no different than buying a vehicle for instance: if you're rich and into them, you can buy a Rolls Royce, if you're middle class, you can buy whatever midprice or low price vehicles there are these days, and if you're poor, you can take a bus.

Transportation is far more practically important than seeing Taylor Swift, but I don't know anybody who says "how dare Rolls Royce charge more for their cars than I can afford?"
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Benjamin Frank 2.0
Frank 2.0
Jr. Member
***
Posts: 1,279
Canada


« Reply #1 on: May 18, 2024, 12:22:51 AM »

I think a big part of it is that suppliers, unlike scalpers, have to worry about the stickiness of prices on both sides. They don't want to raise prices now only to have to lower them later when demand cools; they would rather have consistent pricing not only for reputation reasons but also for their own financial projections. So they try to price their products for the steady-state of the market. That means that they are slower to react to surges of demand than scalpers, who feel free to change their prices extremely rapidly. If the surge in demand is sustained enough to change the baseline level of demand, prices will eventually go up, just more slowly.

'Surge pricing' i.e selling tickets on line like in an auction would accomplish the same thing and allow the actual supplier (the artist) and not the scalper to capture the consumer surplus.
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