What Was Jeb Thinking?

[Mehmentum]

He bought into the RNC's post 2012 'autopsy report', particularly with regards to immigration.  He thought that by being the candidate that the RNC believed could win the general election, he could amass establishment support and cruise to victory.

His strategy had a few big flaws:

1.) Establishment support isn't what it used to be.  He may have been the establishment frontrunner for a while, but being the face of the establishment wasn't a good play in the current environment.

2.) His campaign has also floundered from a more technical standpoint.  He's been awkward and gaffed a lot on the campaign trail, his debate performances have been lackluster, he's let himself be used as a punching bag by Trump.  Despite the current mood of the electorate, if Bush had run a good campaign, he would be in a much more viable position.

3.) I suspect that Bush may have made the same mistake as Walker and spent too much too early.  He probably believed that the money would keep pouring in.  Now that the flow has ebbed, Bush is in a very unsustainable situation.  Its even possible that his campaign has a time limit due to money problems.