You forgot the most important factor: Mitt's connection to the plight of the average American (after all, he's unemployed and middle class too!) will contrast nicely with Hillary Clinton's campaign ending and fatal "dead broke" gaffe.
I'm assuming you're joking here. Mitt has lots of dough (see fact #2). This is part of his appeal though. He can use the "hope" theme that Obama used so successfully. He serves as a reminder that anyone can become successful in America.
Anyone can be a CEO turned governor turned Presidential candidate if their daddy is a CEO turned governor turned Presidential candidate.
