People are really overestimating the importance of a platform.
This. Charisma and personality matters more. This election showed that nobody cares about the issues. next time? Nominate someone with charisma.
No, it showed that nobody cared about the issues Clinton raised. Immigration, trade, and the continuing economic malaise among the working class all proved to be potent issues. Trump addressed them directly while Clinton gave them secondary importance. When she talked about those issues, she came across as someone who had come to a position because she had to, not because she cared about those issues. The electorate wanted something done and reached the conclusion that a flawed plan that would get acted on was preferable to a better plan that would gather dust in an Oval Office desk drawer.