Yeah, there does seem to be a lack of the "every state is important" rhetoric and I think that's mainly due to how close this election possibly will be and videos like that are made with the intent of supporters - specifically, volunteers - viewing them and being energized by them if they in fact live in those areas.
And what of the volunteers living in other areas? Did you notice that Indiana and Missouri did not feature in any of their 'paths', even the Midwest-oriented one? Obama won one and nearly won the other last time. It's hardly going to energize his team in those states for a repeat performance there if his campaign manager admits that they're not even priorities.
Basically this video proves that Howard Dean's fairly successful '50-state strategy' is well and truly dead.
I don't think the 50-state strategy is dead so much as it's dormant right now given the averse political conditions. Indiana and Missouri are probably lost causes unless the tide really turns blue, at which point they will not matter as much in securing victory. If Missouri and Indiana go blue, then Virginia, Florida, Nevada, Iowa, Ohio, Pennsylvania and probably North Carolina will too and at that point it's a landslide with or without them.
Arizona is a valuable investment as is Virginia and North Carolina. Pennsylvania should be safe Obama territory despite people still considering it a swing state in presidential elections. Ohio and Florida will need focus as does Nevada, Colorado and New Mexico.