Of course this lady would get more heat than Jeb Bush. "I'm Hispanic, even though both of my parents are white!"
The extent of the jump - as measured by the average shade in skin between applicable races - is directly proportionate to the amount of heat one receives.
Remember that old terrible story about how all the different races came about based on how close they sat to a big bonfire God started? This lady basically bought bloodnose seats and then tried to sit in the first row - unacceptable!