The name is pretty inappropriately sexual.
I don't totally understand what they sell, although I've seen the trucks. Is it like Fresh Direct?
Yes, except it's Frozen Direct. Maybe their prices are more competitive elsewhere, but even compared to a high-end supermarket on equivalent products, at the stores around here you're definitely paying a premium for the home delivery so that it only makes sense if you are unable to go shopping in person yourself. (Or at the price point they charge, if you are unwilling to trust your live-in nanny with the funds needed to do the shopping for you.)
That's pretty useless then since it would be pretty bleak just living on frozen food. I've found that getting groceries delivered is really nice though. If you think of it as an investment in your time, it works out. Cleaning lady, laundry service and grocery delivery save me so much time per week/enables me to waste my time in other ways, it's great.
To be fair, a lot of folks who would be willing to pay a price premium to save time not having to go to the grocery store are probably
also folks who don't want to take the time to prepare full meals themselves. Not saying that you or I wouldn't find the prospect bleak ourselves (I certainly have more time than money, and actively enjoy cooking, so it's
definitely not for me), but I'm sure it works for plenty of folks.
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