Mexico June 7th 2015 elections

[Velasco]

It helps to know that, by supporting the ostensible left, you are supporting Latin American Berlusconis

I think the more obvious equivalent to Berlusconi in Latin America is Carlos Menem. Not only because both are populist right-wingers, it's because of certain frivolity associated to them: the politics of spectacle (Argentinians say "la farandulización de la política")

[Velasco]

Chávez was a good showman, as well certain peronist caudillos. Berlusconi and Menem have something more in common: womanising and a certain taste for ostentation, for example.

[Velasco]

Believe it or not, womanising was a part of the Berlusconi's appeal. When the political message is focused on the 'captivating' personality of the leader (Berlusconi and Menem are text book examples, there are lots of references on the 'politics of spectacle' and the 'farandulización' out there), I think it's hard to distinguish between 'personal' and 'political' characteristics. On the other hand, I think bold generalisations aren't usually good. It'd be better if we focus on the June elections

[Velasco]

In any case, trying to read any ideological concerns into their coalition formation is hilariously inappropriate. The only green thing about that party is its logo - and adopting it is the only ideological position the party ever took.

Green is the Colour of Money and, as you said, cash is the only concern for PVEM kids. In that regard, they chose the logo very appropriately.