GOP adopted a popular election system parallel to Dems. Goldwater conquered the party through grassroots organizing and the traditional method of winning states. Once he won California he clinched the nomination, with an uncertain contested convention best outcome Rocky could hope for before that. Eastern networks had atrophied entirely by 1964, as Rocky said "You're looking at it" (Eastern Establishment) privately.
Interesting, I guess I overestimated the power of of the East Coast GOP establishment in 1964. I guess it was down to just Rocky by then. I guess 1948 would have been the last gasp of the East Coast establishment. I had always assumed that Goldwater had taken the nomination from the establishment's cold dead hands.