After spending 32 Mio. in June, Obama will spend another 32 Mio. in July/August

[Tender Branson]

Obama's $25 million July ad buy

Posted by
CNN Producers Adam Levy and Kevin Bohn

(CNN) – The summer will provide no reprieve from campaign ads. About $25 million from the Obama campaign will air throughout the battleground states in July, according to a Republican ad buying source.

The Romney campaign has not bought air time for the entire month yet but is already spending over $7.5 million through July 10.

The numbers are in addition to the $6.5 million the Obama team bought during the Olympics to air at the end of the month and beginning of August.

The first of the 30-second Obama ads in this buy accuses Romney of outsourcing jobs while at Bain Capital, a charge Romney's campaign dismisses. These ads account for over $20 million of the president's July buy. Another $3.8 million will be spent on 60-second ads yet to be released by his reelection team.

Romney brought back an old rival of Obama's in his ads this past week – Hillary Clinton. Using her words while campaigning against the then-senator in 2008, he accuses the president's team of airing misleading ads. In its largest weekly buy since becoming the presumptive nominee, his team bought about $5 million in ads beginning Wednesday to run through July 10. The Romney campaign refuses to release the ads that will be airing during this time.

It's unprecedented to spend this much money before the official convention that starts the fall campaign. The president's reelection team spent over $32 million in June as well. While Romney hasn't matched Obama in numbers, he spent more time campaigning in many of the swing states during his primary fight earlier this year. The presumptive Republican nominee spent about $14 million on ads in June.

Both campaigns are airing ads in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia. Team Obama is up in Pennsylvania as well. Here's the current breakdown.



http://politicalticker.blogs.cnn.com/2012/07/03/obamas-25-million-july-ad-buy

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Interesting fact: The Obama campaign apparently doesn't see Michigan close at the moment, as they are not running any ads there, have not in the past and are not planning to. Maybe their internal polls show him up by a Rasmussen-like margin (?).

[Snowstalker Mk. II]

That much in New Hampshire? Surprising.

[fezzyfestoon]

What a great use of the peoples' money...the economy is thriving because of this!

[CatoMinor]

Sickening, just look at how much money Romney is spending while da peoplze are out of work. At least Obama isn't as bad....oh wait.

[Tender Branson]

Because I didn't update the May cash-on-hand numbers, here they are:

Obama camp

109.7 million - Obama for America
  29.7 million - DNC
    4.6 million - Obama Victory Fund (together with the DNC)
    4.5 million - Priorities USA Action (Obama Super PAC)
    2.9 million - Swing State Victory Fund (together with the DNC)

Combined: 151.4 million $

Romney camp

  60.8 million - RNC
  29.5 million - Crossroads GPS (Karl Rove)
  29.2 million - Romney Victory Fund (together with the RNC)
  17.0 million - Romney For President
    8.4 million - Restore Our Future (Romney Super PAC)

Combined: 144.9 million $

[Chaddyr23]

Sickening, just look at how much money Romney is spending while da peoplze are out of work. At least Obama isn't as bad....oh wait.

I prefer millionaires spending their superpac money too. lol

[Tender Branson]

The Romney camp could actually overtake the Obama camp this month, if Romney raises 100 Mio. $ and also transfers the 30 Mio. $ from their Victory Fund to their campaign. In this case, Romney would have 147 Mio. $ cash-on-hand, without their operating expenditures.

If Obama raises 50 Mio. $ for his campaign alone (with the rest going to the DNC), Obama would have 160 Mio. $ cash-on-hand, without their operating expenditures (they are likely higher again than Romney's because of Obama's 32 Mio. $ ad campaign in June).