I don't quite understand the man's humility because that book was far better than the Bible by just about any measure. I simply couldn't put it down.
First, there is the irony:
On buying politicians
You can apply all kinds of pressure, make all sorts of pleas and threats, contribute large sums of money to their campaigns, and generally it gets you nothing.
Among other things, [the consultant] reported that a majority of fans who'd been surveyed in a poll wanted the USFL to stay in the spring. You can probably guess how much stock I put in polls
I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions.
Then the comedy gold -
On Getting and Staying Rich:
I immediately offered [Coach Don] Shula far more than he'd been earning. I was willing to meet most of his demands, but when he threw in a request for an apartment in Trump Tower, I drew the line. I can afford to buy football teams because I don't give away apartments.
On his upstanding moral character:
[Getting Thugs to Tear Up the apartment building you want evicted is] what I call harassment. I wouldn't have done that sort of thing for moral reasons, nor would I have done it for practical reasons.
Next, we learn who to trust and how to win -
On his enemies:
One of the problems when you become very successful is that jealousy and envy inevitably follow. There are people- I categorize them as life's losers - who get their sense of accomplishment and achievement from trying to stop others. As far as I'm concerned, if they has any real ability, they wouldn't be fighting me, they'd be doing something constructive themselves.
On how to get allies:
The final key to the way I promote is bravado. I play to people's fantasies. People may not always be able to think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe something is the biggest and the greatest and the most spectacular
Then he tells you all about the great nationalities he does business with-
On the Conditions for how to Import Mexican Buyers:
We got the South Americans and the Mexicans [for Trump Tower], when the dollar was weak and their economies still seemed fairly strong.
On those super srs Japanese (I'm going to assume this was novel/OK in 1987):
For starters, they come in to see you in groups of six or eight or even twelve, and so you've got to convince all of them to make any given deal. You may succeed with one or two or three, but it's far harder to convince all twelve. In addition, they rarely smile and they are so serious that they don't make doing business fun.
Fortunately they have a lot of money to spend, and they seem to like real estate. What's unfortunate is that for decades now they have become wealthier in large measure by screwing the United States with a self-serving trade policy that our political leaders have never been able to fully understand or counteract.
On taking in foreigners:
Many wealthy foreigners didn't have the proper social references for the cooperatives, or didn't want to put themselves through scrutiny of a bunch of prying strangers. Instead, they came to [Trump Tower].
All-in-all, a great book of advice for any path in life, particularly those who are going out to make deals and change the world in the vein of our beloved leader. A complete and thorough learning experience.