Auction Theory at Google
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phk
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« on: August 14, 2010, 03:02:44 PM »
Google employs a modified version of the Vickrey auction or second price sealed bid auction in internet search. Literally an auction is held every time a search is done.

Hal Varian explains the process in detail:



http://en.wikipedia.org/wiki/AdSense
http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics?currentPage=all
http://www.youtube.com/watch?v=K7l0a2PVhPQ&feature=related
http://www.youtube.com/watch?v=jRx7AMb6rZ0
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