I just assumed he'd make his big announcement (that he's not running) on the season premiere of the Apprentice, 3 minutes before the end of the show, after a big run-up where he floated all the reasons why he should "step up" and help out America in free interviews, and wouldn't what's her name be a smokin' First Lady?
Whatever option (for announcing his non-candidacy) will make him the bigger attention whore is what he'd pick.......always. Speculation about it throughout the season of episodes seems more whorish .