SouthEast UK (EXC. LONDON) Tories control 92/102 seats why no majority?

[Leftbehind]

You've largely answered your own question. Tories sweeping the board in the S/E is no big surprise and certainly no barometer for their popularity (a bit like claiming here in the N/E we're representative of Labour's popularity).  

But Refudiate's already put his finger on why they failed to win a majority: it's no good being popular in a minority of the country. They've managed to render themselves fairly unelectable in the North (sans typical rural seats), inner London, Scotland and Wales. Even with heavy swings in the Midlands and white-washes in their heartlands, it's not enough.

Perhaps these seat reductions which come at the expense of mainly non-Tory areas will readdress that - that's what they're hoping, anyway.

[Leftbehind]

Yep. Still the advantage of having less Labour seats to win, though.