Hubert Humphrey - 100 (
Duh, what'd you think I was gonna say?)
Richard Nixon - 40
George Wallace - 15
Of course I dunno how you wanted me to judge them, so I just did it through personal biases.
Spiro Agnew - 25
Edmund Muskie - 80
Curtis LeMay - Less than Wallace
Fundraising:
HHH - Humphrey was chronically short of money and he never attracted big donors. He rates low on fundraising ability.
Nixon - Had a fine war chest and certainly pulled in the big bucks.
Wallace - Not sure how well he really could've done. He had to have less money than either HHH or Nixon.
Media Support:
Humphrey - Humphrey certainly could schmooze the media fairly well, but due to Democratic unpopularity, most media sources lined up Republican.
Nixon - Stronger than at any other time in his career.
Wallace - Hated and despised outside southern media.
Grassroots:
Humphrey - Couldn't get any of it going until the end of the bombing.
Nixon - Stronger, but mostly due to dissatisfaction with Johnson.
Wallace - His grassroots support had to be the strongest. He was a grassroots campaigner and it was something Wallace excelled at.
Convention Support:
Humphrey - Almost none
Nixon - I suppose fair.
Wallace - NA... Much less after LeMay announcement.
Debating Ability:
Humphrey - Strong debater, but talkative and could frequently have gone over time.
Nixon - A weak point. Markedly refused to debate Humphrey after his 1960 debacle.
Wallace - Probably would have done well if he could keep his anger down.
Zingers:
Humphrey - He could be very good at this. "But not Senator Goldwater" in '64 and remember "Richard the Chicken-hearted" for refusing to debate now and never forget the commercial of the laughter at Agnew.
Nixon - Never really brought them out. He conducted a "safe" campaign. Nixon never really ever broke zingers out to begin with.
Wallace - I recall he had a few with hecklers, especially hippies.
Blunders:
Humphrey - He had a tough time at the start with this. In the beginning he'd either be too shrill or to ebullient. It took him awhile to settle down.
Nixon - No major blunders because of his campaign style, although arguably the selection of Spiro Agnew, who was a terrible ticket drag.
Wallace - Numerous. He could have strong flashes, but he did not conduct a great campaign in terms of keeping the gaffes and PR blunders to a minimum.
