and it isn't bad:
(Reuters) - Presidential hopeful Herman Cain's quirky "smoking ad" may have mystified many Americans, but according to a new Reuters/Ipsos online poll, it has drawn a sharp line between Republicans who identify with the Tea Party and those who don't.
The ad, which shows Cain's chief of staff Mark Block puffing on a cigarette for no apparent reason, created enormous Internet buzz this week.
Six in 10 of those who strongly identify with the conservative Tea Party movement said they loved or liked the ad.
An almost equal percentage of people who self-identified as mainstream Republicans either disliked or hated it.
Block is shown on the video giving Cain, a surprise Republican nomination front-runner, a testimonial before taking a draw from a cigarette. The image shifts to the candidate who slowly breaks into a smile as his campaign song blares.
"He's a likable candidate, particularly for those strong Tea Partiers who identify around values of small government and an anti-Washington sentiment. Cain seems to be tapping into that very effectively," said Ipsos pollster Julia Clark.
Tea Party supporters form a central part of the Republican voting base and could help determine who the party's 2012 presidential nominee will be, with voting to start in early January.
http://www.reuters.com/article/2011/10/28/us-usa-campaign-cain-poll-idUSTRE79R6GU20111028?view=largeWord cloud (the first word that people thought of, after watching the ad):
