It's race-baiting because it's invoking a backlash against affirmative action.
Or it is just a calling out of false and misleading conduct rank with dishonesty, and disingenuousness. If that renders one vulnerable to being b slapped by the race card, that is really sad state of affairs. But, no pain, no gain. If that is the price, so be it. Courage.
Consider the possibility that both are at work here.
Some people were genuinely appalled at Rev. Wright, some people also saw the possibility to scare a certain segment of the population. With the Boston Herald, they have quite a track record on issues like this.