WI (PPP): Hovde leads Thompson AND Baldwin

[Mr. Morden]

Am I reading this right in their release, that Thompson's general electorate favorability rating is 40%, and unfavorability rating is 47%?  What the heck happened to the guy who won his last statewide race by 20 points?  Granted, that was more than 10 years ago, but why would his numbers have tanked that badly?

[Mr. Morden]

Am I reading this right in their release, that Thompson's general electorate favorability rating is 40%, and unfavorability rating is 47%?  What the heck happened to the guy who won his last statewide race by 20 points?  Granted, that was more than 10 years ago, but why would his numbers have tanked that badly?

Not sure where you're getting that from.  Maybe the #'s vs. "someone" more conservative?  He has the highest favorables AND he has high negatives from the very conservatives who would prefer someone MORE conservative.  

Q4 Do you have a favorable or unfavorable opinion
of Tommy Thompson?
Favorable........................................................ 56%
Unfavorable .................................................... 28%
Not sure .......................................................... 16%

No, those are the numbers for the GOP primary electorate.  The first half of the release is the GOP primary poll, while the second half is the general election poll.  The general election part has:

Q5 Do you have a favorable or unfavorable opinion
of Tommy Thompson?
Favorable........................................................ 40%
Unfavorable .................................................... 47%
Not sure .......................................................... 13%

PPP's writeup makes that clear, when they say that Thompson's favorability is underwater at -7%.