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| |-+  2012 Elections (Moderators: Mr. Morden, Bacon King, Sheriff Buford TX Justice)
| | |-+  TV Ad spending for week of Aug 6-12.
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Author Topic: TV Ad spending for week of Aug 6-12.  (Read 181 times)
MorningInAmerica
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« on: August 19, 2012, 01:51:56 pm »
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Total TV spending in the presidential race dropped last wk (Aug 6-12, $23.1M) from 2 wks ago (July 30-Aug 6, $36M). http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/

Out of the total amount spent on TV ads last week ($23.1M), $11.9 million was spent by the Obama campaign, DNC,  and pro-Obama SuperPACs. $11.2 million was spent by the Romney camp, RNC, and pro-Romney SuperPACs.

The Washington D.C. TV market  saw the most Romney/Obama TV ad spending last wk at $1.4 million. Charlotte, NC and Denver, CO were #2 in tv ads ($1.1M each). Cleveland, Ohio was  #3 ($978K). Tampa, Florida is #4 at $974K. Las Vegas, NV is #5 at $932K.

So it would appear that Obama and Romney are spending at near parity. Give the website a look. It's an excellent source for finding what ads are running in all 210+ US television markets, with an easy to read, user-friendly map. And I know how the Atlas forum loves maps.
« Last Edit: August 19, 2012, 01:57:55 pm by MorningInAmerica »Logged

"...the media helped tip the scales. I didn't think the coverage in 2008 was especially fair..."

- Jake Tapper, Senior White House Correspondent for ABC News

"The media is very susceptible to doing what the Obama campaign wants."

 - Mark Halperin, author of 2008's 'Game Change.'
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« Reply #1 on: August 19, 2012, 02:01:04 pm »
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Very interesting map. The shape of the Denver (?) market is pretty odd.

I know people say they'd like to live in a swing state so their vote counts, but this sort of thing makes me glad I'm in a safe state. All of those ads have got to get annoying after a while!
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MorningInAmerica
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« Reply #2 on: August 19, 2012, 02:07:02 pm »
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Very interesting map. The shape of the Denver (?) market is pretty odd.

I know people say they'd like to live in a swing state so their vote counts, but this sort of thing makes me glad I'm in a safe state. All of those ads have got to get annoying after a while!

It's probably cause I'm a big nerd, but I sort of like the ad wars (I know, sounds crazy). I'm working in Charlotte, NC, which was second out of 210 markets for the most ad spending last week. You really can't sit through a commercial break anymore without an ad from one side, and usually both. Some of them are outrageous. Like the Moveon.Org "Get your hands out of my pocket, Mitt ROmney!" ad. https://www.youtube.com/watch?v=itB0vE6Na3M My spouse had to ask if it was an SNL skit when he saw it. Very unny stuff. Ahh, the joys of being in a swing market.
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"...the media helped tip the scales. I didn't think the coverage in 2008 was especially fair..."

- Jake Tapper, Senior White House Correspondent for ABC News

"The media is very susceptible to doing what the Obama campaign wants."

 - Mark Halperin, author of 2008's 'Game Change.'
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