Undecideds will break for...?

[milhouse24]

Too Lazy to vote.  They will stay at home. 

One could argue that they might go for Obama, since Obama is the incumbent and generally garners the "soft, front-running, pop-culture voters" so if their friends are voting for Obama, these undecided voters will cave to peer pressure and vote for Obama. 

But if Romney gains a slight lead in the polls, these "front-running voters" will move to him. 

It will also be a question of "Branding to the midwestern swing voter."  Since this election will likely be decided by the white working class in Ohio, Iowa, and Virginia, it will be the candidate who best appeals to the "midwestern white working class" 

Obama has a strong midwest volunteer ground army.  Romney has Ryan who will also appeal to GOTV efforts. 

John Kerry was close in 2004, but he was never able to shake that "weak northeast liberal stigma" and GWB had a strong branding for white suburban christian voters. 

It will be a question of "Who knows me, and can understand my life and my problems"?