In general, in the east, you can err on the side of including more counties, even at the cost of making the riding name unwieldy. Though in a few cases, the commission can propose a simple name in the first proposal, only to change it to a more inclusive and complicated name after a small number of complaints at the public hearing from people in the outlying rural areas.
In resource-rich states of the interior west, ridings can be named just after the main city, even if they contain a lot of rural territory.
There should be a few ridings in the outer boroughs of New York with geographical directions in their name that date from much larger iterations of the riding when the area was still rural and no longer make any sense at all.
In southern Louisiana, a few ridings chosen at random should be named non-geographically, after notable historical politicians. And one riding in a generic suburb of New Orleans should be named after
a modernist painter that few people in the riding are likely to have heard of.