I would prefer they went the full-on propaganda route and just started putting up Soviet-style propaganda posters all over major American cities.
Posters of what? Chiseled, angular, young men and women rendered in the Socialist Realist style, sitting at laptops buying health insurance? Will the motto be, "COMRADES, DO YOUR GREAT PATRIOTIC DUTY. BLUE CROSS PLANS START AT JUST $149 A MONTH! CALL NOW!"
Or maybe we could go the Maoist route and have cute, chubby children getting vaccinated, with the slogan, "LOYAL YOUNG AMERICANS THANK OUR GREAT HELMSWOMAN CHAIRMAN SEBELIUS FOR BRINGING HEALTHCARE TO THE PEOPLE"