I watched some of them, and I think Bush's and Kerry's ads are both pretty mediocre. I have to give Bush an edge though. I think Kerry's ads aren't dynamic enough.
By the way, most of you probably know about this already, but The Living Room Candidate (http://www.ammi.org/livingroomcandidate/) has some great ads from past campaigns. I think many of Clinton's ads would work for Kerry too. He needs that "For People, for a Change" sort of message...
We all bitch and complain about negative ads.
Why do they keep running them then...?
Because they work.
Look at Kerry's negatives from 2 months ago, and look at them now.
Look at the "Kerry is a flip flopper" Then versus now...
Look at "Kerry will raise your taxes" then versus now...
Bush's approval rating is 45-47%, Kerry's is going to end up about the same.
Can't remember when the last time a sunny face positive campaign actuallly won..
Reagan in 84 I guess...
