A business's chief aim from its own standpoint is to maximize its value for the owners/shareholders. My aim as a consumer is to maximize the value I get from the economic transactions I engage in. If I'm buying a particular good or service, I'm going to buy it from the firm that allows me to best meet that objective.
Do I agree with Chick Fil A's LGBT views? No. But I don't go there for socio-political commentary. I go there for chicken.
I generally avoid Wal-Mart. Not because I disapprove of the way they treat their employees (which I do), but because their low prices are outweighed by the inconvenient and unpleasant experience of shopping in their stores (which may be in part due to said mistreatment of employees).
How much does a company's political activity and personal policy have on your purchases?
For me it is a good deal. This is especially true for a company's environmental policies. I tend to seek out companies that are friendly to the environment and especially that are 1% For The Planet pledges. Politics plays a large role in my life and I don't see why I would consistently give my money to a company that advocates against my preferred policies when I could be giving it to one that will help my side for a near identical product.
Brands that I recommend for the progressives:
New Belgium Brewery
Patagonia
Ben & Jerry's
Chipotle
Costco
Intel
Kohl's
A lot of others that I just can't think of
Do you own any Apple products? Congratulations. You must support Chinese slave labor. Give yourself a pat on the back. Do you own any Samsung products? Congratulations. You must support Chinese slave labor. Give yourself a pat on the back.