I would have held my nose and voted for William McKinley. William Jennings Bryan's extreme social conservatism would have been a bit too much for me to stomach.
Right! You guys have to keep reminding us that supporting segregation is - inherently - a socially conservative thing.
I'm not aware that Bryan was an advocate of racial segregation (any more than the minimal acquiescence that any Democratic candidate of the era was required to give to appease the South). I would think that a description of Bryan as a social conservative would have more to do with his support for Prohibition and involvement in the Scopes Trial.