538's sterile, soulless approach to politics is really kind of off putting. It's like they don't really understand its "soul," yet treat it like this exact science. It's like a bunch of high schoolers writing a report about a topic, but not really having any passion for it but thinking they're experts.
They've made an effort to carve out a niche in projecting election winners/losers by utilizing algorithms instead of gut-feeling--which has paid dividends through more accurate projections than those done by "experts" like George Will, Paul Begala, Peggy Noonan, and Alex Castellanos.
Their model is predicated upon removing "feeling" and "soul" from the process, because those create biases.
