NRSC Pours $6 Million into North Carolina Senate Race

[Frodo]

They haven't given up on Thom Tillis after all.

[KCDem]

Too little too late since ad buying is now much more expensive than earlier in the cycle. Equivalent to ~$2 million of Dem money.

[Miles]

Its an interesting bet for the NRSC:

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[GaussLaw]

Basically, the idea is if the millions can push the numbers by 2-3 points in Tillis's favor.  Difficult but not impossible.......

Tillis certainly isn't as cooked as Land, but it's definitely Lean D.

[Marston]

I feel like NC has hit its saturation point with political ads this cycle... 6 million is a substantial sum, though.

[Miles]

I feel like NC has hit its saturation point with political ads this cycle... 6 million is a substantial sum, though.

Also because the expenditure was bought late, the NRSC won't get to air as many actual ads with this buy.