The cable networks that draw the most partisan ads aren’t the ones you expect

[cinyc]

The cable networks that draw the most partisan ads aren’t the ones you expect
Washington Post Gov Beat Blog/Reid Wilson

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More at the link, including charts of which party's candidates are advertising where on cable.  Republicans like to advertise during Monday Night Football on ESPN to reach men.  Democrats like networks like Lifetime to reach women.  And the average cable ad (presumably local) isn't as expensive as you might think- $130.83 on ESPN, $128.69 on Fox News, and under $100 on all the rest.  The Weather Channel's ads only cost $12.90.

Echelon's report was from Time Warner Cable's data, so it might not accurately reflect the picture nationwide.

[Boston Bread]

The gender-based division is weird. Wouldn't democrats trying to reduce their disadvantage with men just be as effective as increasing their margin with women? And vice versa?

(Edit after looking at the data more closely)

[cinyc]

The gender-based division is weird. Wouldn't democrats trying to reduce their disadvantage with men just be as effective as increasing their margin with women? And vice versa?

The data seems to go back to the primaries, when you would expect Democrats to try to appeal to their base on networks like MSNBC and Lifetime and Republicans on Fox News.  But it's probably all about rallying the base.  Even after the primaries, though, Republicans are still more likely to advertise on Fox News and Democrats on MSNBC.  According to the last chart, CNN still gets more Democrat ads than Republican ones.

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The gender-based division is weird. Wouldn't democrats trying to reduce their disadvantage with men just be as effective as increasing their margin with women? And vice versa?

(Edit after looking at the data more closely)

It's probably more about base turnout than going after the mythical undecided centrist voter.