Sweden has a different party system with a far more fragmented centre-right than Austria and they lack anything close to the Krone Zeitung to legitimize bigotry of all sorts (on the contrary even the popular Swedish press is quite PC). So Austria is not an apt comparison. S
Thinking about it, the Kronen Zeitung's popularity is probably because of their A4-format while all the other major & more in-depth newspapers (such as the Standard, Presse, Kurier, Wr. Zeitung, SN, etc.) all use the more reader-unfriendly and huge A3-format. Maybe if the other newspapers would switch to A4 format, they would get more readers too. Now, the Krone has 3 Mio. daily readers (every 2nd Austrian voter), while other newspapers are well below 1 Mio. daily readers.
That doesn't explain the Krone's populism and bigotry of course.