How could Romney have won in 2012?

[Clarko95 📚💰📈]

Another point: As for Romney's campaign, running a more open one ala Rauner (campaigning in poor minority urban areas, actually talking about their problems, featuring them in ads, promising to deal with their issues) did in Illinois last year would improve his number with the moderate white suburbanites that decide elections, who are pretty open to Republican policies on taxes, spending, and general economic policy, but are still mistrustful of them when it comes to racial dog-whistling and neglecting poor urban people and turned off by the Southernization of the party.

The tone of his campaign also came off as angry, bitter, and resentful. Talking more about what he would do as President instead of generalities and just saying "this President has failed", as well as not pigeonholing himself with too-specific-yet-easily-attacked and hard-to-explain positions such as his 20% across-the-board tax cut and $2 trillion more in defense spending pledge.

As much as I wanted Romney, I will admit that his campaign was complete crap.